AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps on Android in New Zealand Q3 2021
Discover the performance of the top 5 beauty retail apps on Android in New Zealand during Q3 2021, including download trends and active user statistics.
In Q3 2021, the top 5 beauty retail apps on the Android platform in New Zealand showed varying performance trends in terms of weekly downloads and active users. This data, sourced from Sensor Tower, provides valuable insights into the popularity and user engagement of these apps.
SEPHORA - Beauty Shopping experienced fluctuations in weekly downloads, peaking at 865 in the week of July 26. The app's weekly active users saw a rise from 5.2K to 6.6K by the end of July, before gradually declining to around 4.9K in the final week of September.
Strawberrynet Beauty Shopping had relatively stable weekly download numbers, starting at 72 in late June and increasing to 98 by the end of September. No revenue data was reported for this period.
Think Dirty showed a significant spike in weekly downloads in early July, reaching 323, but then decreased to just 12 by the end of the quarter. The app's active users followed a similar trend, with a peak of 438 in early July and dropping to 58 by the end of September. Revenue peaked at $20 in the week of July 12.
BEAUTY BAY had modest download numbers throughout the quarter, peaking at 44 in the week of September 20. Active users showed a gradual increase from 138 in late June to 199 by mid-September, before slightly dropping to 187 in the last week of the quarter.
Nykaa - Beauty Shopping App had consistent weekly download figures, with a notable peak of 38 in the week of September 6. Active users remained relatively stable, fluctuating between 414 and 488 throughout the quarter.
For more detailed insights and data, visit Sensor Tower.